Contrarian Thinking Capital

Contrarian Thinking

In the future, all small businesses will be tech-enabled. We invest in the startups that will power the evolution of small businesses and investing.

Tech + Boring + 30M Small Businesses.

We’re investing at the intersection of 4 trends:
1. Small business acquisitions boom
2. Alternative investments will be normalized
3. 30 million small businesses to capitalize on
4. Service will increasingly happen online

Venture Fund Specifics:

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We invest in the startups that turn fax machine using companies into…

auto text when your service is done companies.

The way small business works is about to do a 180.

We’ve invested in 100s of small businesses and noticed one trend, as the next-gen takes over tech is coming. We won’t just own the laundromats, cleaning companies, and car washes of the world. We will own the companies that take them from writing your invoice on a sticky note, to auto-billing you. We will:

Own the entire small business ecosystem.
Invest in the tech that powers it.
Strive for VC-like returns in boring businesses.

When everyone is focused on Web3, the metaverse etc, we obsess on traditional businesses making it big with tech. We’re not competing with the big boys in Silicon Valley, we’re doing boring business investing on steroids. No FOMO, all focus.

Boring businesses that can scale to billions. Especially when the market pulls back. Making small businesses faster, cheaper, and better operating.

Our Portfolio

Types of Companies We Will Invest In:

Automates processes for service companies. $400M Valuation.

Turn future invoices into capital.
$2B Valuation.

Pay international contracts compliantly. $5.5B Valuation

FAQ for Investors

Coming Soon!

FAQ for Founders

Coming Soon!

Are you a company that wants to submit for investment?

Fill out the form below or email kareem@contrarianthink.com

10,000 boomers retiring daily.

19% own small businesses.

99% of their millennial kids want to be Youtube stars not own a lawn company (even if making millions).

Therein lies our opportunity.

About Contrarian Thinking

Meet Our Founder, Codie Sanchez

Codie is the founder and CEO of Contrarian Thinking, with over 1.5+ million subscribers. She is the co-founder of Unconventional Acquisitions, focused on small business acquisitions in the micro-PE space with an emphasis on roll-ups. She runs a holding company of SMB’s below $10M EBITDA focused upon what she calls “boring businesses,” or service-based businesses. She is a former partner at private equity firm EEC, and built First Trust’s $1 billion+ AUM Latin America business. She held leadership positions at Goldman Sachs, State Street, and Vanguard. She started as a journalist where she won the JFK award and Howard Buffett Foundation. She was listed as a 25 Most Innovative Leader in Cannabis, and a Top Female Investor by Forbes. She has an M.B.A. from Georgetown University, a master’s from ESADE and Fundação Getúlio Vargas, and a B.A. from Arizona State University. She sits on the board of Permian Investment Fund, and Magma Partners Chilean Venture Fund.